SM Prime Employees Unite For 2017 Brigada Eskwela

More than a thousand SM employees volunteered to support the Department of Education’s (DepEd)  Proving that the bayanihan sprit is very much alive, the employee volunteers from SM Prime and its Business Units all over the country cleaned up public elementary school buildings in their respective communities last Saturday, May 20. The volunteers shared their time to help prepare the school buildings for the opening of classes. The day was spent painting walls, chairs, and desks – with some even doing murals and other art works for the schools.

Elena Bautista Horn, Vice President for Corporate Affairs of SM Prime said that the SM Prime’s employee volunteerism program is a manifestation of its commitment to nurture among their employees the spirit of volunteerism through community service.

“We believe that everyone in the company can contribute in helping making life a little better for the people in the communities we serve. No effort is too small to make a difference. Through volunteerism, we aim to provide our employees with a venue for sharing their talents and passion. Volunteerism provides our employees a hands-on perspective on the good that they can accomplish. ” Horn noted.

In 2016, SM volunteers cleaned up a total of 57 public elementary schools. For this year, 61 schools were repainted.

 SM Prime’s volunteerism program encourages community service among its employees to support SM Cares programs. SM Cares, a division of SM Foundation, collaborates with communities and organizations that promote positive change. Its programs focus on people and the community, environmental sustainability, disaster resilience and green campaigns.

SM Prime is one of the largest integrated property developers in Southeast Asia that offers innovative and sustainable lifestyle cities with the development of malls, residences, offices, hotels and convention centers.

To know more about SM Cares, you may visit www.smcares.com.ph or www.facebook.com/OfficialSMCares.

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1,000 concrete houses completed for super typhoon survivors

Concrete from floor to ceiling, two hundred brand new houses were turned over recently in Ormoc to complete the targeted 1,000 units for the survivors of super typhoon Yolanda in various parts of the Visayas region. The houses were donated to the beneficiaries and are part of a project that was initiated immediately after the historic storm that devastated thousands of lives and property in November 8, 2013.

The housing project – initiated under SM Cares, and a division of SM Foundation – covered areas that were hardest hit by Yolanda. It started with the turnover of 200 houses in Bogo, Cebu a year after the typhoon in November 2014. In October 2015, 200 more houses were given to survivors in Iloilo. Early this May 2016, 400 houses in Barangay Kawayan, Tacloban were given to chosen beneficiaries.

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The houses were designed and engineered to withstand disasters like super typhoons that may hit in the future. Aside from the disaster-resilient concrete houses, each SM Cares housing village is also planted with vetiver grass to help manage slopes and control soil erosion, sewage treatment, materials recovery facility, and rainwater catchment system.

Each beneficiary is carefully selected with the help of various NGOs and community groups, which conducted interviews and profiling. Melba de Luna, a 43-year old housewife, expressed her positive outlook by volunteering as a cooperative member in their community in Bgy. Kawayan.

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“Dininig ng Diyos ang panalangin namin na bigyan kami ng bahay na safe. Ngayon kahit sobrang lakas ng hangin sa labas, hindi namin halos maramdaman,” de Luna attested. “Sa kinikita ng asawa ko sa pagmamaneho, naglalaan kami para lalong pagandahin itong bahay naming.” (God heard our prayer to give us a safe house. Now even when the wind is strong outside, we can hardly feel it. With my husband’s earnings from driving, we save up to make this house look better.) Her husband drives a taxicab for a living.

SM Cares’ housing project for the survivors of Yolanda was made possible by the selfless support of its customers, business partners, service providers, employees and local communities. Through these donors, SM was able to raise the necessary fund to complete 1,000 concrete homes where its owners can feel safer and more secure after what they went through three years ago.

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SM wins in London awards

Another Filipino brand has made it to the global stage.

This year, SM Supermalls was given the prestigious Brand of the Year Award under the National Tier 2016-2017, during the World Branding Awards ceremonies held in an exclusive black tie gala dinner at the iconic Kensington Palace in London.

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SM SUPERMALLS WINS THE PRESTIGIOUS BRAND OF THE YEAR AWARD, National Tier 2016-2017, during the World Branding Awards ceremonies at London’s Kensington Palace. The Awards recognizes the achievement of some of the best brands in the world. In photo, from L-R, are Richard Rowles, Chairman, World Branding Forum, and Steven Tan, Senior Vice President, SM Supermalls. The World Branding Forum is a global, non-profit organization dedicated to advancing branding standards for the good of the branding community as well as consumers.

The award, given by The World Branding Forum, was the only one conferred to a local brand from the Philippines in the Shopping Mall category.

Aside from SM, other winning brands include ICBC (China), Bang & Olufsen (Denmark), Hermes (Frances), Nivea (Germany), Chow Tai Food (Hong Kong), Prada (Italy), Sukiya (Japan), Safaricom (Kenya), Maybank (Malaysia), Dulux (Netherlands), Sagres (Portugal), QNB (Qatar), Sberbank (Russia), Raffles Education (Singapore), Amore Pacific (South Korea), Santander (Spain), Zurich(Switzerland), Chunghwa Telecom (Taiwan), King Power (Thailand), Dubai Duty Free (UAE), and Prudential (UK), among others.

SM’s SVP for Operations Steven Tan was present during the ceremony to receive the award.

“We are proud to be recognized in the global stage,” Tan said during his acceptance speech. “SM is a brand that reflects the Filipino people’s indomitable spirit of excellence. We resonate because we celebrate people’s hopes and aspirations, and we bring these a step closer to reality. Through our malls, we strive to create memorable destinations that broaden our shoppers’ experiences, and allow them to participate in a greater, global world.”

World Branding Forum Global Chairman Richard Rowles emphasized that the objectives of the Forum “are to advance the standards, skills and education of the branding community for the good of the industry and consumers.”

“The Awards celebrates the achievements of some of the greatest brands around the globe. With 70 percent of the scoring process coming from consumer votes, winning brands have managed to build a good trust score with their consumers,” said Richard Rowles, Chairman of the World Branding Forum.

The selection of winners is determined through brand valuation (30%), public online voting (30%), and consumer market research (40%). The latter was conducted through one-on-one phone interviews in each country. SM Supermalls came out as the most exceptional brand in the Philippines to merit the recognition under the National Tier – Shopping Mall category, affirming the brand’s position as a household name in the country.

World Branding Forum Chief Executive Peter Pek emphasized on brands’ ability to provide customers with memorable experiences more than just good products and services.

“The quality of brands competing for the awards is very high.  Winners set the standards of what brands need to be in order to win,” Pek added.

The World Branding Forum (WBF) is a global, non-profit organization dedicated to advancing branding standards for the good of the branding community as well as consumers. Its premier recognition program, has so far recognized some of the world’s largest and best-known brands such as Apple (US), British Airways (UK), Louis Vuitton (France), and Mercedez-Benz (Germany).

The World Branding Awards is the premier awards of the World Branding Forum. It recognizes the achievements of some of the best brands in the world.

For more information, visit brandingforum.org