Over 10,000 Runners Rock The Block At The Music Run™ By Philam Vitality In Manila

An infectious and energetic blend of music filled the atmosphere at McKinley West as over 10,000 participants, a.k.a. Music Runners™ ran, danced and partied at the second edition of The Music Run™ by Philam Vitality. The event, hailed in other countries as the Ultimate 5k Running and Music Festival, returned to Manila bigger and bolder following a smash-hit debut at the Philippine Arena last year.

A phenomenal and futuristic run, The Music Run™ is an award-winning event that offers a unique total music immersion experience and has been making waves all over the world, including multiple sold-out events in Asia this year, and new tour dates announced in India, Europe and South Africa for next year.

The Music Run™ by Philam Vitality started on a high note at the Music Village with a pre-party featuring local alternative soul band Sud, who rocked the crowd with upbeat renditions of their hits ‘How We Play’ and ‘Sila’. Pre-race energy levels were further pumped up with a mass warm up by Gold’s Gym, the much-loved music and dance infused workout.

Music Runners™ ran, danced and partied across a 5km route comprising of five 1km Music Zones – Rock, Pop, Old School, Hip Hop and Dance. Lined with over 120 concert-quality speakers pumping 150,000 watts of music the entire way, The Music Run™ by Philam Vitality is the world’s loudest 5k fun run. The soundtrack for run was voted for by the participants through a bespoke online music app developed in partnership with Spotify®.

In each of the Music Zones, Music Runners™ were treated to special interactive activities: From cool, cold pyrotechnics in the Philam Asset Management Inc Rock Zone; a tunnel with hanging balls at the BPI-Philam Pop Zone; a stage featuring AirAsia crew lip syncing to the top-voted songs with an electric “Superbowl” performance in the AirAsia Old School Zone with a chance to win exclusive flights and prizes; photo opportunities with graffiti artists, dancers and photo walls in the Hip Hop Zone; to a mobile disco tunnel with glowing lights in the Philam Vitality Dance Zone.

Presenting Sponsor Philam Life, who recently launched the Philam Vitality Active App, hosted a series of engaging running, swimming, and cycling challenges at their booth. A few lucky Music Runners™ who downloaded the app also walked away with cool prizes such as fitness devices and gym memberships.

“Through The Music Run™, Philam Life offers Filipinos a chance to stay fit while having fun. Last year was a really big success and we were inspired to bring it closer to more runners this year,” said Philam Vitality Deputy Head Kats Cajucom.

“This was made possible with the Philam Vitality program, a first of its kind, full-scale wellness program where members get rewarded for making healthy choices. Through Philam Vitality, we are taking active steps to positively transform the lives of Filipinos by helping them to live longer, healthier and better lives,” she added.

Music Runners™ were also treated to endless music and fitness-inspired entertainment in the Music Village courtesy of event sponsors.

Petron hosted five fun and challenging activity stations, which included a 10ft high rock-climbing station, a nine feet high ‘Bungee Fun’ jump, a VJ Booth, a ‘Blaze 100’ Velcro jump wall’ and also PS4 Dance games for participants for all Music Runners™ to enjoy.

At the Alcatel booth’s basketball challenge station, an Alcatel Pixi First phone was given away to the best scorer every hour. Alcatel Shine Lite smartphones featuring remarkable camera qualities were also won by Music Runners™ who dressed up in the theme “Dare to Shine,” as well as a Music Runner™ who struck the Best Pose at their photo booth.

Other sponsors such as Oakley and Saucony also showcased their latest products at their respective booths and provided Music Runners™ a chance to win exclusive prizes.

To cap off the event was the ultimate music festival that kept the energy high with dancers, laser lights, chill out zones, and fireworks. Australian radio house DJ Sam Withers, who was a big hit in last year’s after-run concert, wowed audiences once more with a stunning performance.

“The Music Run™ is not just another fun run. It aims to bring our running experiences to new heights of excitement. The Music Run™ first made waves in Asia and now it is sending waves of good vibes in cities around the globe,” said Martin Capstick, Chief Executive Officer and Co-Founder of Exceed Sports and Entertainment, event promoter of The Music Run™ in multiple cities in Asia.

“We are really glad to experience the Filipino energy once again. We hope that even after this run, more Filipinos would become inspired to take up healthier ways to have fun,” he added.

The Music Run™ Manila is presented by Philam Vitality, and sponsored by BPI-Philam, Philam Asset Management Inc., AirAsia, Oakley, Alcatel, Petron, Saucony, McKinley West, Mellow Radio, Manila Water and Takbo.ph.

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The Music Run™ by Philam Vitality brings the party back to Manila

The ultimate 5k running and music festival drew nearly ten thousand runners when it first made waves in the Philippines last year. This year, The Music Run™ by Philam Vitality returns to ampup an equally large—or even larger—crowd with everyone’s favorite hits playing on 120 concert-quality speakers across McKinley West in Taguig City.

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Philam Life has been at the forefront of leading innovations in the life insurance industry to change the general perception about insurance. Insurance is about living life to the fullest without worry and being healthy to pursue one’s passion and achieve one’s goals.

“This is the second time that Philam Life is partnering with The Music Run™. We want to send a strong message that being healthy can also be fun and engaging,”Deputy Head of Philam Vitality Kats Cajucom said.

“One of our company’s main thrusts is healthy living through our Philam Vitality program, which is the first of its kind in the Philippines. It is a full-scale wellness program where members get rewarded for making healthy choices. Through Philam Vitality, we are taking active steps to positively transform the lives of Filipinos by helping them live longer, healthier, and better lives,” Cajucom added.

“While most fun runs originate from the US, The Music Run™ started in Asia and expanded throughout the region before crossing over to Europe and the US in the last two years,” said Martin Capstick, Co-founder and Chief Executive Officer of Exceed Sports and Entertainment who is organizing the run.

“The reason for its massive success is its winning formula that combines music with the ever-growing fitness craze into the ultimate running and music festival that also puts control of the run’s soundtrack in the hands of our Music Runners™,” he added.

The five-kilometer run will include five music-themed zones playing rock, pop, old school, hip hop, and dance. Using the live SpotifyMusic Voting App on http://www.themusicrun.com.ph, participants can vote up to five songs per playlist every day to build the official soundtrack for each zone.

The event will kick off with a pre-run performance by up and coming local alternative band Sud, while the after-run music festival will feature Australian radio house DJ Sam Withers.

Music Runners™ can select from two event packs—the Standard Pack for P850 and the Rock Star Pack for P1,400.The Standard Pack comes with a T-shirt, bag, beat band, sticker, and temporary tattoo. Those who would like to party with the Rock Star Pack will also receive a towel, water bottle, and cap.

Late registration for The Music Run™ by Philam Vitality starts on November 1. Standard and Rock Star Packsfor late registrants are priced at P950 and P1,600 respectively. Children less than five years old can join the run for free.

The last call of registrations started last November 21, the Standard and Rock Star Packswill cost P1,050 and P1,800 respectively.

Registrants can collect their event packs at Glorietta 5 in Makati from November 26 to 28.

The Music Run™ first took place in Kuala Lumpur in 2014. Since then, it has drawn more than 100,000 runners across 12 events and nine countries.

For more information on The Music Run™ by Philam Vitality, please visit the official website, Facebook page, or YouTube Channel.

Brother-Color Manila Nite Run: Blacklight Edition

MANILA (May 16, 2015) – Brother International Philippines Corporation (Brother Philippines), a leader in home and business IT peripherals, recently made the Brother-Color Manila Nite Run: Blacklight Edition held in Filinvest City, Alabang the perfect backdrop for the launch of its revolutionary Multi-Function Centre (MFC) series that features a Refill Tank System with an ultra-high 6,000 page-yield.

A presenter of the color fun run where over 7,000 participants joined, Brother Philippines made the event even more exciting by introducing a special 6K category in the race, instead of the usual 5K race, and putting up a booth where runners are given premium items. Brother also gave away refill ink pillows to 6k participants and Refill Tank System MFCs to lucky runners.

The color fun run also served as an opportunity for Brother customers and partners to experience the fun run as participants themselves. Celebrity supporters which include Karylle Yuzon, Phil and James Younghusband, Elmo and Maxene Magalona, and JC Intal gamely joined the colorful unveiling as well.

Brother executives and celebrities ‘glow’ in the Brother Refill Tank System launch and fun run. Brother executives join celebrity guests in the successful first ever Brother Color Manila Nite Run: Blacklight edition with 6k category to highlight the 6k page yield (in black) of the company’s latest Refill Tank System. In photo are : (left to right) Karylle Yuzon, Masao Kasagi, Phil Younghusband, Glenn Hocson, Elmo Magalona, Maxene Magalona, James Younghusband, JC Intal and Jerry Fukuhara.

Brother executives and celebrities ‘glow’ in the Brother Refill Tank System launch and fun run. Brother executives join celebrity guests in the successful first ever Brother Color Manila Nite Run: Blacklight edition with 6k category to highlight the 6k page yield (in black) of the company’s latest Refill Tank System. In photo are : (left to right) Karylle Yuzon, Masao Kasagi, Phil Younghusband, Glenn Hocson, Elmo Magalona, Maxene Magalona, James Younghusband, JC Intal and Jerry Fukuhara.

Brother Philippines President Glenn P. Hocson said that, “The colorful event not only highlighted Brother’s Refill Tank System’s CMYK refillable ink bottles, but also our competitively priced 6,000 page-yield that meets high print volume users’ need for lower ‘running’ costs.”

Perfect for personal users, or business users printing from small office home office (SOHO) who seek bigger savings, the new Brother Refill Tank System series has low-cost ink bottles with 6,000 page-yield for black ink, and 5,000 page-yield for each of the three color ink bottles for only P390.

The Refill Tank Series has suggested retail price of Php8,450.00 for the DCP-T300 and Php9,450.00 for the DCP-T500W inclusive of taxes and a one-year Standard Warranty plus one-year Extended Warranty, or 30,000 pages that is supported by the Brother Philippines Customer Service Center. To join the succeeding editions of the Brother Color Manila Run to be held in Davao on May 24 and in Cebu on May 31, register at http://www.colormanilarun.com/?q=cebu and http://www.colormanilarun.com/?q=davao.

For more information about Brother, visit http://www.brother.com.ph.