DSAP teams up with J & J to empower pharma counsellors on OTC drugs

The Drugstore Association of the Philippines (DSAP) in cooperation with Johnson & Johnson Philippines conducted mobile drugstore app orientation to enhance the knowledge of over-the-counter counsellors on competency-based learning modules for TESDA certificate NC3.

 

At least 75 drugstore owners and pharmacists from different parts of the country attended the momentous activity, titled: “Developing Pharmacy Assistants through Digital Technology Educating the OTC Counsellors Orientation” held recently at the Tandang Sora Hall of the TESDA Women’s Center in Taguig City.

DSAP, the largest group of local drugstores in the country teams up with JnJ to come up with the mobile drugstore app.

Vicente Briones, RPh, president of DSAP said the two-day event was crucial in equipping OTC counsellors in using a mobile learning application where users learn basic but important knowledge for different types of drugs and their function to the different systems of the human anatomy based on TESDA NC3 standards.

“Our duty is to strengthen the capacity and technical knowledge of over the counter staff of all our member drugstores so they can render quality services to the public,” said Briones.

TESDA Deputy Director General Diosdado O. Padilla, who gave the opening remarks, commended DSAP for its continuous efforts to upgrade the skills of OTC counsellors of their member pharmacies.

On the first day of the workshop, participants learned valuable product knowledge on various drugs and their impact to the Central Nervous System, Immune System, Respiratory System as well as Reproductive System and anti-infectives

Likewise, participants also learned about drug products and their impact on skin, eyes, mouth and throat, as well as digestive system and cardiovascular system.

On top of these, speakers gave information on impact Vitamins, Minerals and Herbal Products to the body. Participants were also taught about dosage forms and drugs calculations.

On the second day, trainers learned about Dispensing Pharmaceutical Products, Supply and Inventory Management as well as Promotion, Education and Vigilance and Good Manufacturing Practice.

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Microsoft PH employees to get enhanced leave benefits

Multinational company rolls out new leave policies for parents and family caregivers

Microsoft Philippines has introduced a new suite of enhanced leave benefits for its employees, including a minimum of 20-weeks paid leave for birth mothers and a minimum of six-weeks paid leave for new fathers.

“We believe in fostering a healthy work-life balance. And at times, your personal commitments and responsibilities outside the office deserve all your focus. This is something Microsoft fully understands and supports,”  

described Karrie Ilagan, Microsoft Philippines Managing Director.


The company’s enhanced leave benefits also cover adoptive parents and parents who choose to have a child via surrogacy.

Likewise, the Information Technology leader has leave policies for family caregivers—allowing employees to take a four-week full-paid leave to care for immediate family members with serious health conditions.

“Our employees bring their best to work everyday to support our mission, strategy, and culture. In return, we want to bring the best to them as well by continually providing them world-class benefits to ensure they have the time they need to take care of those that matter the most in their lives,” concluded Ilagan.

Inewvation Soars Higher in 2017

Inewvation International Corporation, the leading digital display and advertising solutions provider in the country,  is set to achieve greater heights this year targeting bigger projects in the international business landscape.

With the opening of its Visayas office by 2nd quarter of the year, Inewvation continues to expand its reach in the country as well as in Asia by launching its office in Singapore last July 2016.

Inewvation is led by company’s head honcho Mr. Jayson So, President and Chief Executive Officer  and Mr. Billy So, Chief Operating Officer.

Mr. Jayson said:

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Inewvation President and Chief Executive Officer Mr. Jayson So (left) with Chief Operating Officer Mr. Billy So (right)

“Last year marks our 5th year in this digital solution business here in the country. I can consider 2016 as a good year, since most of clients are now open to digital age and already appreciated the “quality vs price”, that we have been explaining to them since I started the business. Moving forward, 2017 is promising. Just on our first quarter for this year, we already got so much in our pipeline. This year will also be the year for our expansion of the business. We will officially open Visayas branch and looking forward to reach Mindanao as well. ” 

Its first project outside the country is the biggest indoor LED displays in Shoppes at Parisian Casino, Macau. This pitch 4mm LED screen adds up  to the elegance and sophistication of the Temptations Store as it displays different brands  as well as its promotions.

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Moreover, several projects were done by Inewvation in the past year.

The Iconic Globe Store

Another iconic project has been made as Inewvation installed the first moving outdoor LED with pitch 6.67mm for Globe Iconic Store in Bonifacio Global City, Taguig.

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To date, it has the lowest pitch installed for an outdoor LED using Nichia Japan chip in the Philippines. 

Southern Expansion

Inewvation expanded its lengths further south with a project in Laguna. Not just one, but two Brix Series – Outdoor LED Display.  Carmelray Industrial Park 1 debuted its first pitch 10mm LED screen on March 2016 and was followed by another pitch 8mm display in Carmelray Industrial Park 2.

Entertainment Partner

Inewvation has been the exclusive LED provider of ABS-CBN television and film arms Dreamscape, Star Creatives and Star Cinema in 2016. Among the events that the pitch 4mm Ergo Series was showcased were the press conferences of Everything About Her, Always Be My Maybe, On The Wings Of Love, Vince, Kath and James, Just The Three Of Us among others.

Academic Information Source

Standing in the façade of a premier academe, University of Batangas, is a pitch 12mm SMD Fixed Type Outdoor LED Display. The LED screen has been the source of information among the students and the public regarding school announcements, campus activites and schedules.

Strategic Point

Standing tall in EDSA is pitch 15mm Wind-thru series built for HDI admix. It is perfectly situated in Viron Transit in Cubao  which attracts the riding public and passersby.

For the Country

One of the biggest media conglomerate in the country, TV5 had leverage its election coverage, dubbed as “Bilang Pilipino” through Inewvation’s premier LED. Through the pitch 4mm Ergo Series III, the network’s audience was able to experience 24-hour high technology coverage of the 2016 National Elections.

Creative Juice

Inewvation raised the bar on its creativity as it was able to install a Flex Series LED for B’lue Water. The pitch 6.60mm was magnificently wrapped around a huge bottle of the beverage.

Furthermore, more than selling LED products, Inewvation advocates Filipino patriotism.

Mr. Jayson added:

jayson-so“We are not the only provider of digital display and digital solution in this country. But upon seeing our screens indoor and outdoor, it really shows the quality we are providing, which in return, can add to the pride of this country and as a sign that Philippines is not being left behind in terms of quality Digital / LED video wall. It further strengthen our proof, after we installed projects in Macau, Singapore, and

Inewvation Soars Higher in 2017

Indonesia. All were managed by our own Filipino Engineers and Techical Support Experts, ‘Filipino Pride!’ indeed.”

For Mr. Billy, the company keeps its goal to transform the Philippines and cope up with the digital age to uplift our developing cities. “Inewvation always strives for the best in both quality and after sales service. We are setting ground on being the country, the nation, and hopefully the worlds’ top digital solution provider by keeping our expertise in the industry as sharp as ever and provide more ideas and knowledge to spark more creativity with our partners and clients,” he stated.

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1,000 concrete houses completed for super typhoon survivors

Concrete from floor to ceiling, two hundred brand new houses were turned over recently in Ormoc to complete the targeted 1,000 units for the survivors of super typhoon Yolanda in various parts of the Visayas region. The houses were donated to the beneficiaries and are part of a project that was initiated immediately after the historic storm that devastated thousands of lives and property in November 8, 2013.

The housing project – initiated under SM Cares, and a division of SM Foundation – covered areas that were hardest hit by Yolanda. It started with the turnover of 200 houses in Bogo, Cebu a year after the typhoon in November 2014. In October 2015, 200 more houses were given to survivors in Iloilo. Early this May 2016, 400 houses in Barangay Kawayan, Tacloban were given to chosen beneficiaries.

sm foundation

The houses were designed and engineered to withstand disasters like super typhoons that may hit in the future. Aside from the disaster-resilient concrete houses, each SM Cares housing village is also planted with vetiver grass to help manage slopes and control soil erosion, sewage treatment, materials recovery facility, and rainwater catchment system.

Each beneficiary is carefully selected with the help of various NGOs and community groups, which conducted interviews and profiling. Melba de Luna, a 43-year old housewife, expressed her positive outlook by volunteering as a cooperative member in their community in Bgy. Kawayan.

sm cares

“Dininig ng Diyos ang panalangin namin na bigyan kami ng bahay na safe. Ngayon kahit sobrang lakas ng hangin sa labas, hindi namin halos maramdaman,” de Luna attested. “Sa kinikita ng asawa ko sa pagmamaneho, naglalaan kami para lalong pagandahin itong bahay naming.” (God heard our prayer to give us a safe house. Now even when the wind is strong outside, we can hardly feel it. With my husband’s earnings from driving, we save up to make this house look better.) Her husband drives a taxicab for a living.

SM Cares’ housing project for the survivors of Yolanda was made possible by the selfless support of its customers, business partners, service providers, employees and local communities. Through these donors, SM was able to raise the necessary fund to complete 1,000 concrete homes where its owners can feel safer and more secure after what they went through three years ago.

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SM wins in London awards

Another Filipino brand has made it to the global stage.

This year, SM Supermalls was given the prestigious Brand of the Year Award under the National Tier 2016-2017, during the World Branding Awards ceremonies held in an exclusive black tie gala dinner at the iconic Kensington Palace in London.

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SM SUPERMALLS WINS THE PRESTIGIOUS BRAND OF THE YEAR AWARD, National Tier 2016-2017, during the World Branding Awards ceremonies at London’s Kensington Palace. The Awards recognizes the achievement of some of the best brands in the world. In photo, from L-R, are Richard Rowles, Chairman, World Branding Forum, and Steven Tan, Senior Vice President, SM Supermalls. The World Branding Forum is a global, non-profit organization dedicated to advancing branding standards for the good of the branding community as well as consumers.

The award, given by The World Branding Forum, was the only one conferred to a local brand from the Philippines in the Shopping Mall category.

Aside from SM, other winning brands include ICBC (China), Bang & Olufsen (Denmark), Hermes (Frances), Nivea (Germany), Chow Tai Food (Hong Kong), Prada (Italy), Sukiya (Japan), Safaricom (Kenya), Maybank (Malaysia), Dulux (Netherlands), Sagres (Portugal), QNB (Qatar), Sberbank (Russia), Raffles Education (Singapore), Amore Pacific (South Korea), Santander (Spain), Zurich(Switzerland), Chunghwa Telecom (Taiwan), King Power (Thailand), Dubai Duty Free (UAE), and Prudential (UK), among others.

SM’s SVP for Operations Steven Tan was present during the ceremony to receive the award.

“We are proud to be recognized in the global stage,” Tan said during his acceptance speech. “SM is a brand that reflects the Filipino people’s indomitable spirit of excellence. We resonate because we celebrate people’s hopes and aspirations, and we bring these a step closer to reality. Through our malls, we strive to create memorable destinations that broaden our shoppers’ experiences, and allow them to participate in a greater, global world.”

World Branding Forum Global Chairman Richard Rowles emphasized that the objectives of the Forum “are to advance the standards, skills and education of the branding community for the good of the industry and consumers.”

“The Awards celebrates the achievements of some of the greatest brands around the globe. With 70 percent of the scoring process coming from consumer votes, winning brands have managed to build a good trust score with their consumers,” said Richard Rowles, Chairman of the World Branding Forum.

The selection of winners is determined through brand valuation (30%), public online voting (30%), and consumer market research (40%). The latter was conducted through one-on-one phone interviews in each country. SM Supermalls came out as the most exceptional brand in the Philippines to merit the recognition under the National Tier – Shopping Mall category, affirming the brand’s position as a household name in the country.

World Branding Forum Chief Executive Peter Pek emphasized on brands’ ability to provide customers with memorable experiences more than just good products and services.

“The quality of brands competing for the awards is very high.  Winners set the standards of what brands need to be in order to win,” Pek added.

The World Branding Forum (WBF) is a global, non-profit organization dedicated to advancing branding standards for the good of the branding community as well as consumers. Its premier recognition program, has so far recognized some of the world’s largest and best-known brands such as Apple (US), British Airways (UK), Louis Vuitton (France), and Mercedez-Benz (Germany).

The World Branding Awards is the premier awards of the World Branding Forum. It recognizes the achievements of some of the best brands in the world.

For more information, visit brandingforum.org