RespoKare

Be Safe with RespoKare, the World’s First US FDA-Cleared Anti-Viral Face Mask

The “-ber” months may have passed, but we are still in the middle of what is known as “cough and cold” season: changes in weather and temperature make people more vulnerable to problems such as cough and the common cold, which, while curable over time, make it difficult for a person to keep up with the demands of everyday life. Prevention being the best cure, as many a doctor would say, it is important to have some sort of everyday protection, not only against dust and smoke, but also from viruses and bacteria, to keep these and many other respiratory problems away.

RespoKare

Understanding this need for effective protection, Innonix Technologies, Inc. has developed the first and the only anti-viral face mask approved by U.S. Food and Drug Administration (US FDA). The end result is RespoKare, a face mask specially made to offer protection not only from your everyday dust, soot, and other respiratory irritants and allergens, but from harmful germs as well. RespoKare’s protective layers work to neutralize airborne germs—unlike other face masks which generally only act as particle filters—to keep wearers safe from a multitude of problems.

At the heart of RespoKare’s technology is its four layers, each of which exercises a particular function. The outermost layer, composed of spun-bond PPE with a hydrophilic and acidic coating, effectively traps and denatures the cell structures of bacteria and viruses. The second layer is unique to this product: a germ-killing layer, composed of dyed rayon with metallic ions, effectively neutralizes even the most harmful of airborne germs. A third, non-active layer of melt-blown PPE acts as a filter for finer particles. Finally, a fourth layer, composed of spun-bond PPE, acts as a final barrier, and ensures that prolonged skin contact does not result in irritation and other similar side effects.

RespoKare’s unique anti-viral properties also make it particularly effective against diseases such as H1N1 flu, SARS and MERS-CoV, among others. Without proper protection, people not only unwittingly get these diseases, they also spread them around, making things worse. Even the World Health Organization (WHO), along with many governments which have existing guidelines regarding such outbreaks, now recommend face masks as standard procedure when such outbreaks occur.

RESPOKARE

Respokare has started to be available in the Mercury Drug chain of over 1,000 stores nationwide. RespoKare is distributed by IDS Medical Systems Philippines on behalf of Innonix Technologies, Inc. It is also available in Singapore, Hong Kong and Malaysia.

RESPOKARE

To date, RespoKare is the only anti-viral face mask cleared by the US FDA, with all materials used classified as “Generally Recognized as Safe” by the agency.

Other information and laboratory test reports are posted on www.RespoKare.com.

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Leica

Leica Store Philippines turns one

It is a month of triple celebrations for the premium German brand, Leica Camera in the Philippines.
In celebration of its first anniversary, Leica Store Philippines also launched its new photo gallery and the new Leica SL camera. It was the same time last year when Leica Camera, the legendary German camera and sport optics manufacturer with over 160 years of heritage, opened its doors in Manila, Philippines. Since then, cameras that are designed after its founder Oskar Barnack’s philosophy of versatility, excellence and picture quality have become accessible to Filipino photo journalists, hobbyists and enthusiasts alike.

“We believe that there’s more than meets the eye. There are stories and certain types of beauty that can only be recognized once they’re zoomed in or viewed from the lens—and it is what constantly drives Leica to innovate,” said Ivan Yao, Managing Director of Lucerne. “We are very happy to share this passion in photography with the Filipinos and being in Manila for a year now is indeed a great milestone,” he added.

Managing Director of Leica Camera Asia Pacific, Sunil Kaul says, “101 years of photographic history at Leica stands for generations of scientists and precision engineers who were never satisfied with anything that was only just tolerable. It had to be the best. German precision engineering and a worldwide ambassador for ‘Made in Germany’, Leica cameras attained the status of coveted collectors pieces and status symbols. I send only my best congratulations to Lucerne on an excellent job in providing a destination for photography enthusiasts to exchange and share their stores.
To celebrate the first year anniversary of Leica Store Philippines, the company proudly unveils the Leica Gallery. For the initial salvo, the gallery will feature Fade Into Light— a travel photography series by AP Murillo and Raul Echivarre, that perfectly captures the act of gathering fish in Currimao, Ilocos Norte.

Taking the celebration of art and photography to greater heights, the event will also coincide with the launch of the new LEICA SL. A mirrorless system camera that sets new standards in terms of speed, picture quality and versatility.

The vision behind Fade Into Light

Memories can be written or photographed, but not all are preserved for eternity. Some are ignored or often unnoticed, such as the seemingly mundane act of fishing using a net called Daklis— a long narrow, floating net mean to sieve the shallows for fish.

After chancing upon this activity in 2008, AP Murillo and Raul Echivarre have chosen to bring life to this overlooked subject through photography. Five years later, the works of these two photographers converge to form a series of hidden gems that a passing eye would have never caught.

About Fade Into Light

The title refers to a series of professions that are slowly waning into irrelevance. The first act of the exhibit focuses the spotlight on the heroic fishermen who want to give their children an entirely different future—something that no longer involves nets and long days in the sea.

Fade Into Light is a body of work that chooses to celebrate the beauty of an honest day’s work. It is a nod to the hard workers who have one way or another been part of a chain that has brought food to our table; and who are now in the process of embracing new tomorrows along with the demands of time.

Photography for a cause

Helping the residents of Currimao, Ilocos Norte prepare for a brighter future ahead, Leica Gallery’s Fade Into Light will have the artists sell their masterpiece for a cause. Proceeds will support the education of the fishermen’s children through the non-profit organization, Sitio Remedios Heritage Corporation.

A survey conducted in the said barangay showed that only 5% of the population afforded to go to college. To boost this figure, Sitio Remedios Heritage Corporation currently subsidizes the education of 25 and nine of them will graduate from college this academic year.

Funds that sustain this vision come from the operations of Sitio Remedios, a small bed and breakfast destination by the shores of the west Philippine Sea. Through this establishment, fisher folk and their wives also get to learn some housekeeping and hospitality skills.
Leica Camera on capturing the unforgettable moments

Creative director AP Murillo and management consultant Raul Echivarre, who are both members of the Camera Club of the Philippines, found the Leica M as an instrumental tool in achieving their vision for this project. “While its size and weight has been a factor in choosing this system, what really sets it apart from other compact systems is its ability to enable us to use rangefinder focusing,” said Murillo.

“The Leica RF system, paired with its high quality lenses, makes it a very irresistible proposition. RF focusing surprisingly yields very sharp results almost as if the images were manually focused. To use a different system is something that is unthinkable ever since we shifted to this 5 years ago,” added Echivarre.

Taking the quality of photos to a whole new level, Leica gladly presents a new addition to their very impressive portfolio of cameras—the Leica SL. It features an electronic viewfinder that utilizes EyeRes technology. With a latency time below the threshold of perception, an impressive resolution of 4.4 million pixels and a magnification reminiscent of a medium format camera, this electronic viewfinder offers an entirely new visual experience and numerous advantages: the final image is visible in the viewfinder before the shutter release is pressed, which enables optimum control over the final picture in any situation.

The Leica SL also has the high-performance Maestro II series processor that allows photographers to capture even the fastest-moving objects. Meanwhile, the 24 MP CMOS full-frame sensor guarantees impressive dynamic range, excellent contrast rendition, exceptional sharpness, the highest resolution, and noise-free images in almost all lighting conditions.

More than a professional still-picture camera with video recording capability, the Leica SL distinguishes itself as a fully pledged video camera. With its sensor and processor, the camera enables the production of professional videos in cinematic (4K) resolution.

 

Leica

“With a new camera in line, a gallery with inspiring artists and visions, we at Leica are very sanguine about celebrating more colorful years here in the Philippines,” said Edith Dychiao, General Manager of Leica Store Philippines.

Leica Store Philippines is located at the Lower Ground Floor, Greenbelt 5, Makati City. For more information, visit http://www.leica-camera.com/.

 

About Leica Camera
With a long heritage of over 165 years in quality German engineering Leica hand-crafts the world’s finest cameras, the world’s most brilliant lenses and sport optic tools. We capture and preserve memorable moments for the world with customer-orientated, inspirational, premium solutions. Leica helps transform vision into personal creative fulfilment, in many cases nurturing a fervent passion for expression that spans the decades.
Leica Camera has been in the frontline of photojournalism and related activities be it the Oskar Barnack Award for high quality reportage photography or presenting photographs taken by international photographers through its galleries that offer access to life’s hidden stories. In Germany, we build the world’s finest cameras and nurture the true, iconic soul of photography.

About Leica Camera Asia Pacific
Leica Camera Asia Pacific started operations in Singapore in March 2011. Led by Managing Director Sunil Kaul, emerging and developing markets such as Korea, Singapore, Malaysia, Thailand, Australia, New Zealand, Hong Kong, China, Taiwan and Philippines contributes to annual sales and growth to the premium German technical luxury brand in Asia Pacific.

About Leica Store Philippines
Leica Store Philippines is the official distributor and retailer of Leica Camera products in the Philippines. The store is located at Lower Ground Floor, Greenbelt 5, Ayala Center, Makati City. For more inquiries, please contact +632 729 5567.

Novuhair

Gary V on Novuhair: putting energy into prevention

Nothing describes Gary Valenciano quite like his moniker “Mr. Pure Energy,” He is the very image of youthful vibrance, whether onstage or not. That’s why it shouldn’t come as a surprise that he values the way he looks the same way that he values the core of who he is: a prayerful, faithful husband, dependable father, and an outstanding entertainer.

​Part of what makes Gary stay young looking is his head of hair. What many people don’t know is that, like all other men his age, Gary once worried about hair thinning and hair loss. That’s why, at the first signs of the problem, Gary sought to find ways to prevent it from becoming worse.

NovuhairGary V on Novuhair: putting energy into prevention

​“I first noticed the hair loss in the shower, after I toweled my hair dry. Then one day, my team of hairstylists noticed that my hair was thinning, too. That’s when they told me to look for the product that Fanny Serrano was using, a product called NOVUHAIR,” remarked Gary on his journey to regaining control over his hair loss.

​NOVUHAIR is a topical scalp lotion that is a unique combination of 14 different natural ingredients and essential oils for a healthier hair and scalp. One of the factors of hair loss, according to studies, is stress, something that Gary experiences on almost a daily basis. Other factors include hereditary disorders, a persistent illness, major surgery, hormonal problems, childbirth & delivery, medications, infections, pollutants, and even excessive exposure to sunlight. And contrary to popular belief, hair loss is as much a problem for women as it is for men. In many cases, hair loss may be prevented or alleviated through early detection. In the case of Gary, his decision to try NOVUHAIR to prevent his symptoms from worsening made a big difference, and within a few months, he saw remarkable results.​

​Gary shares his experience with NOVUHAIR as he tells the story of their family hair history: “Hair loss runs in our family, too, even if it sometimes skips a generation. My brother and grandfather both lost their hair, but my dad still has a full head of hair at 87. I just wanted to make sure I take control of my symptoms. Now, I use NOVUHAIR everyday, and I’ve noticed that I don’t shed as much hair as I did before, especially after toweling my hair dry. And my hairstylists noticed it, too. I love using NOVUHAIR because it has this minty, cool effect that makes me feel like my hair is always clean and fresh.”

 

​“In less than a month and half, I already saw results even if I was told to wait three to four months before I can see a difference. The effects on me were much faster. There were fewer strands on my white towel, which basically was within the normal boundaries of hair loss for an average person. Before using NOVUHAIR, I used to shed more.” This is due to the fact that NOVUHAIR penetrates deep to help rejuvenate, nourish, & maintain moisture in the scalp and hair. By improving the blood circulation in the scalp, NOVUHAIR helps stimulate hair growth and aid in preventing further, excessive hair fall, while also improving the overall appearance of the hair.

​“I never endorse a product that I did not experience first. I have to make sure it is really effective. With Novuhair, I can say that it has really contributed to my peace of mind and overall well-being. And, heads up, as Novuhair is now part of my daily routine, which includes prayer, diet, and medication. God has truly lived up to his promise in my life, and as he says in Psalm 92:14 ‘I will keep you fruitful even in old age. Fresh and green.’ I am very happy now that Novuhair is a part of that.”

NOVUHAIR, Nature’s Answer to Hair Loss is available in all Mercury Drug outlets, Watsons, Rose Pharmacy, South Star Drug & Manson Drug, Metro Gaisano Pharmacy, The Landmark (Makati & TriNoma), J Centre Mall (Cebu), KCC Malls (Gen. Santos City & Koronadal City), NCCC Malls (Palawan & Davao), Gaisano Malls (Davao & Gen. Santos City) and online at www.regaloservice.com and www.lazada.com.ph. For inquiries, call 413-6570 or 0922-8830575.

 

http://ow.ly/VfyWA

Nurisha

Coca-Cola’s Minute Maid Nurisha launching at Sauyo

Globally, The Coca-Cola Company committed to sustainably address micronutrient deficiencies in vulnerable communities worldwide. In the Philippines, Minute Maid Nurisha Supplementary Program aims to help address the issue of malnutrition among ‘wasted’ school children through a great tasting, nutrient-fortified, ready-to-drink orange juice drink called Minute Maid Nurisha.

Co-developed by Coca-Cola Philippines and the Food and Nutrition Research Institute of DOST, Minute Maid Nurisha is high in iron and clinically proven to alleviate IDA. It has 14 key nutrients to address the nutrient gaps in a child’s diet and aid their physical and mental growth. In partnership with the Department of Education, and local government units, Coca-Cola Philippines will be able to provide 65,000 school children with Minute Maid Nurisha this year.

Nurisha

Minute Maid Nurisha Launching Program Schedule

 

Cotton USA

Cotton Council International launches new brand identity

Cotton Council International launches new brand identityMANILA, Philippines – Cotton Council International (CCI), the marketing and promotions arm of the United States cotton industry, has formally re-launched its 26-year old flagship brand, COTTON USA, in the Philippines.

Since 1989, over 50,000 product lines and three billion products have proudly carried the name COTTON USA. This translates into about 100 million bales of cotton spun, woven, cut, sewn, and enjoyed by people all over the world.

“Our brand has been highly successful,” CCI President Dahlen Hancock said. “However, the global marketplace has changed dramatically and has become more competitive because petroleum-based fibers are often cheaper. The new generation of consumers needs to hear why cotton is such a wonderful product and why U.S. cotton is the premier cotton for textile and garment manufacturers and consumers, especially families.”

In the Philippines, the COTTON USA Mark was introduced to garment manufacturers and consumers in 1994.  The Mark, often displayed on garments and merchandizing shelves, has been a symbol that assured Filipinos that the items being purchased were 100 percent cotton, 50 percent of which was cotton sourced from the United States of America. To date, CCI has 19 licensees divided into six categories – women’s wear, men’s wear, men’s innerwear, children’s wear, home textiles and personal care – in the country.

The benefits of cotton on skin

Cotton is a common fabric that makes up our everyday wear and clothing needs from innerwear, shirts, jeans, towels, and bed sheets. It is a natural fiber preferred especially for babies because it rarely causes allergic reactions to the skin, preventing irritation and excessive sweating.

Dermatologist Dr. Anna Palabyab-Rufino echoed the importance of using natural fibers like cotton to help prevent more complex skin conditions like textile contact dermatitis. “When choosing clothes, one should not just consider the aesthetic aspect. You should feel comfortable and pleasant when the fabric touches your skin,” she said. Dr. Rufino added that choosing non-irritant, absorbent, breathable, easy-to-wash, and natural fabrics is one way of preventing or treating these skin manifestations. In comparison, synthetic fabrics may contain formaldehyde finishing resins, dyes, glues, chemical additives and tanning agents that can be harmful to the skin.

U.S. Cotton – purity, quality and responsibility

In addition to a new logo, the re-launch includes a revitalized brand vision emphasizing three key attributes that set U.S. cotton apart from others – purity, quality and responsibility.  Further, new promotional and merchandising tools will be rolled out in stages globally over the next year.

Purity: U.S. cotton is shipped pure from the field. It’s clean, non-irritating, and safe.  It is the standard by which all other fibers are measured.

Quality: U.S. cotton producers take meticulous care to produce high quality U.S. cotton. Cotton grown with care is soft and white, but it takes hard work, sophisticated technology, and true craftsmanship to bring out the very best in nature. COTTON USA licensees use U.S. cotton to manufacture high quality apparels and home textiles.

Responsibility: From U.S. cotton producers to manufacturers, they are dedicated to creating a better world. Since 1980 to 2011, as result of continuous improvement, U.S. cotton producers significantly reduced five resources to produce cotton fiber.  Land use has been reduced by 30 percent, soil erosion by 68 percent, irrigation water applied by 75 percent, energy use by 31 percent and greenhouse gas emissions by 22 percent.  And, at the end of its journey, U.S. cotton is biodegradable and can be safely returned to earth.

In conjunction with the National Cotton Council, CCI works to promote U.S. cotton exports through COTTON USA in more than 50 countries globally, including the Philippines. With offices in Washington, Memphis, London, Hong Kong, Seoul, and Shanghai and dedicated representatives in numerous other countries, CCI plays the lead role in educating and strengthening the market for U.S. cotton and U.S. cotton products around the world.

For more information on CCI, please visit http://www.cottonusa.org.