Leica Store Philippines turns one

It is a month of triple celebrations for the premium German brand, Leica Camera in the Philippines.
In celebration of its first anniversary, Leica Store Philippines also launched its new photo gallery and the new Leica SL camera. It was the same time last year when Leica Camera, the legendary German camera and sport optics manufacturer with over 160 years of heritage, opened its doors in Manila, Philippines. Since then, cameras that are designed after its founder Oskar Barnack’s philosophy of versatility, excellence and picture quality have become accessible to Filipino photo journalists, hobbyists and enthusiasts alike.

“We believe that there’s more than meets the eye. There are stories and certain types of beauty that can only be recognized once they’re zoomed in or viewed from the lens—and it is what constantly drives Leica to innovate,” said Ivan Yao, Managing Director of Lucerne. “We are very happy to share this passion in photography with the Filipinos and being in Manila for a year now is indeed a great milestone,” he added.

Managing Director of Leica Camera Asia Pacific, Sunil Kaul says, “101 years of photographic history at Leica stands for generations of scientists and precision engineers who were never satisfied with anything that was only just tolerable. It had to be the best. German precision engineering and a worldwide ambassador for ‘Made in Germany’, Leica cameras attained the status of coveted collectors pieces and status symbols. I send only my best congratulations to Lucerne on an excellent job in providing a destination for photography enthusiasts to exchange and share their stores.
To celebrate the first year anniversary of Leica Store Philippines, the company proudly unveils the Leica Gallery. For the initial salvo, the gallery will feature Fade Into Light— a travel photography series by AP Murillo and Raul Echivarre, that perfectly captures the act of gathering fish in Currimao, Ilocos Norte.

Taking the celebration of art and photography to greater heights, the event will also coincide with the launch of the new LEICA SL. A mirrorless system camera that sets new standards in terms of speed, picture quality and versatility.

The vision behind Fade Into Light

Memories can be written or photographed, but not all are preserved for eternity. Some are ignored or often unnoticed, such as the seemingly mundane act of fishing using a net called Daklis— a long narrow, floating net mean to sieve the shallows for fish.

After chancing upon this activity in 2008, AP Murillo and Raul Echivarre have chosen to bring life to this overlooked subject through photography. Five years later, the works of these two photographers converge to form a series of hidden gems that a passing eye would have never caught.

About Fade Into Light

The title refers to a series of professions that are slowly waning into irrelevance. The first act of the exhibit focuses the spotlight on the heroic fishermen who want to give their children an entirely different future—something that no longer involves nets and long days in the sea.

Fade Into Light is a body of work that chooses to celebrate the beauty of an honest day’s work. It is a nod to the hard workers who have one way or another been part of a chain that has brought food to our table; and who are now in the process of embracing new tomorrows along with the demands of time.

Photography for a cause

Helping the residents of Currimao, Ilocos Norte prepare for a brighter future ahead, Leica Gallery’s Fade Into Light will have the artists sell their masterpiece for a cause. Proceeds will support the education of the fishermen’s children through the non-profit organization, Sitio Remedios Heritage Corporation.

A survey conducted in the said barangay showed that only 5% of the population afforded to go to college. To boost this figure, Sitio Remedios Heritage Corporation currently subsidizes the education of 25 and nine of them will graduate from college this academic year.

Funds that sustain this vision come from the operations of Sitio Remedios, a small bed and breakfast destination by the shores of the west Philippine Sea. Through this establishment, fisher folk and their wives also get to learn some housekeeping and hospitality skills.
Leica Camera on capturing the unforgettable moments

Creative director AP Murillo and management consultant Raul Echivarre, who are both members of the Camera Club of the Philippines, found the Leica M as an instrumental tool in achieving their vision for this project. “While its size and weight has been a factor in choosing this system, what really sets it apart from other compact systems is its ability to enable us to use rangefinder focusing,” said Murillo.

“The Leica RF system, paired with its high quality lenses, makes it a very irresistible proposition. RF focusing surprisingly yields very sharp results almost as if the images were manually focused. To use a different system is something that is unthinkable ever since we shifted to this 5 years ago,” added Echivarre.

Taking the quality of photos to a whole new level, Leica gladly presents a new addition to their very impressive portfolio of cameras—the Leica SL. It features an electronic viewfinder that utilizes EyeRes technology. With a latency time below the threshold of perception, an impressive resolution of 4.4 million pixels and a magnification reminiscent of a medium format camera, this electronic viewfinder offers an entirely new visual experience and numerous advantages: the final image is visible in the viewfinder before the shutter release is pressed, which enables optimum control over the final picture in any situation.

The Leica SL also has the high-performance Maestro II series processor that allows photographers to capture even the fastest-moving objects. Meanwhile, the 24 MP CMOS full-frame sensor guarantees impressive dynamic range, excellent contrast rendition, exceptional sharpness, the highest resolution, and noise-free images in almost all lighting conditions.

More than a professional still-picture camera with video recording capability, the Leica SL distinguishes itself as a fully pledged video camera. With its sensor and processor, the camera enables the production of professional videos in cinematic (4K) resolution.



“With a new camera in line, a gallery with inspiring artists and visions, we at Leica are very sanguine about celebrating more colorful years here in the Philippines,” said Edith Dychiao, General Manager of Leica Store Philippines.

Leica Store Philippines is located at the Lower Ground Floor, Greenbelt 5, Makati City. For more information, visit http://www.leica-camera.com/.


About Leica Camera
With a long heritage of over 165 years in quality German engineering Leica hand-crafts the world’s finest cameras, the world’s most brilliant lenses and sport optic tools. We capture and preserve memorable moments for the world with customer-orientated, inspirational, premium solutions. Leica helps transform vision into personal creative fulfilment, in many cases nurturing a fervent passion for expression that spans the decades.
Leica Camera has been in the frontline of photojournalism and related activities be it the Oskar Barnack Award for high quality reportage photography or presenting photographs taken by international photographers through its galleries that offer access to life’s hidden stories. In Germany, we build the world’s finest cameras and nurture the true, iconic soul of photography.

About Leica Camera Asia Pacific
Leica Camera Asia Pacific started operations in Singapore in March 2011. Led by Managing Director Sunil Kaul, emerging and developing markets such as Korea, Singapore, Malaysia, Thailand, Australia, New Zealand, Hong Kong, China, Taiwan and Philippines contributes to annual sales and growth to the premium German technical luxury brand in Asia Pacific.

About Leica Store Philippines
Leica Store Philippines is the official distributor and retailer of Leica Camera products in the Philippines. The store is located at Lower Ground Floor, Greenbelt 5, Ayala Center, Makati City. For more inquiries, please contact +632 729 5567.


Nutrilite celebrates 80th anniversary

Nutrilite celebrates 80th anniversary with global phytonutrient report and expanded research and development, nutrition manufacturing and visitor experience

To mark its 80th year, the vitamin and dietary supplement leader continues to pursue pioneering phytonutrient research and make significant investments for the future

Manila, Philippines (October 22, 2014) – In the early 20th century, before people knew what “phytonutrients” were and even before the word “vitamin” was widely used, future Nutrilite founder Carl Rehnborg was in China, already observing the connection between health and a diet rich in fruits and vegetables. He was even experimenting with his own crude supplements.

Now, 80 years after the Nutrilite brand was founded, it is the number one selling brand of vitamins and dietary supplements in the world.* Nutrilite continues to grow in sales, infrastructure and expertise, remaining at the forefront of researching plant-based nutrients, now commonly known as phytonutrients.

“Carl was truly way ahead of his time. His vision and passion led to such an innovative solution — preserving these phytonutrients so that each one of us can easily fill the nutrition gaps in our diets when we don’t eat enough fruits and vegetables,” said Kanan Banerjee, Amway vice president for global branding in nutrition and wellness. “Life has changed a lot since 1934. Most of us are busier with less time to eat right, making Nutrilite more relevant today than ever before.”

To mark the 80th anniversary of Nutrilite, Amway and the Nutrilite Health Institute are releasing the 2014 Nutrilite Global Phytonutrient Report**, one of the few reports that examines global fruit and vegetable intake and availability, and the potential implications on health.


Nutrilite 80th Anniversay

The Nutrilite Global Phytonutrient Report reveals a gap between the amount of fruits and vegetables recommended by the World Health Organization and what people actually eat. That gap can be caused by busy schedules, limited access to any or a variety of fresh produce, as well as personal taste preferences.

“These results are a big part of helping people understand how they can and should eat in order to fill their nutritional gaps and make an investment each and every day to live healthier lives for the benefit of their families and for themselves. Nutrilite’s philosophy of optimal health embodies healthy balanced nutrition that includes an abundance of plant foods and regular physical activity or exercise as two key foundational components for everyone,” said Dr. Keith Randolph, technology strategist at the Nutrilite Health Institute.

Color Your Story World Tour 

Report highlights are being shared throughout 2014 during the Color Your Story World Tour. The tour features Nutrilite scientists, other experts and Dr. Sam Rehnborg, Carl’s son and the president of the Nutrilite Health Institute.

“Throughout our history, Nutrilite has taken the lead in nutritional sciences and the use of phytonutrients. By staying true to our commitment of combining the best of science with the best of nature, we have become a global health and wellness leader,” said Rehnborg.

New research and development, manufacturing facilities and visitor experience 

Amway and Nutrilite leaders also are unveiling a fully redesigned Center for Optimal Health in Buena Park, California (U.S.), with new facilities for manufacturing, and research and development.

The $42 million renovation and expansion includes an elaborate rooftop display where visitors can learn about Nutrilite farming operations, product offerings and Carl Rehnborg’s journey to starting Nutrilite. The work is being completed in phases with the final dedication on September 17, 2014, as part of the anniversary celebration.


**About The Global Phytonutrient Report
The Global Phytonutrient Report: A Global Snapshot of Fruit and Vegetable Intake, and Implications for Phytonutrient Intakes was developed by Nutrilite using results from an analysis of fruit and vegetable intakes conducted for Nutrilite by Exponent, Inc.**  The analysis of fruit and vegetable intakes was conducted using data from several sources: World Health Organization (WHO)’s World Health Survey (WHS), the Global Environment Monitoring System – Food Contamination Monitoring and Assessment Programme (GEMS/Food) and the Food and Agriculture Organization’s (FAO) Supply Utilization Accounts (SUA) and Food Balance Sheets.

*** All implications and inferences presented in the Global Phytonutrient Report were prepared by Nutrilite and do not necessarily reflect the opinions of Exponent.

About Nutrilite

Celebrating 80 years in 2014, the Nutrilite brand, exclusively by Amway, is the world’s number one selling brand of vitamins and dietary supplements.* Backed by 80 years of science and research, the Nutrilite team has perfected a proprietary “seed to supplement” practice to preserve potency and maximize the consistency, efficacy and safety of its products. NUTRILITE products are developed for personal daily nutrition, heart health, strong bones and weight management. Its top selling products are NUTRILITE Protein Powder, DOUBLE X/TRIPLE X® Vitamin/Mineral/Phytonutrient and Vitamin C. The Nutrilite brand is the only global vitamin and mineral brand to grow, harvest and process plants on its own certified organic farms*, which are located in the United States, Mexico and Brazil. More information is available at www.facebook.com/amwaycolorurlife.

About Amway

Amway is the world’s number one direct selling business, according to the 2013 Direct Selling News Global 100. Founded in 1959 by entrepreneurs Rich DeVos and Jay Van Andel, and based in Ada, Michigan, U.S., Amway offers consumer products and business opportunities that are supported by a global agribusiness, manufacturing and logistics supply chain. More than 900 scientists, engineers and technical professionals work in 75 R&D and quality assurance labs worldwide to support product development and create a culture of scientific excellence. Top-selling brands for Amway are NUTRILITE™ vitamin, mineral and dietary supplements; ARTISTRY™ skincare and color cosmetics; and eSpring™ water treatment systems.

For company news, visit globalnews.amway.com/ www.colorurlife.com.ph.

*Source Euromonitor International Limited.  http://www.euromonitor.com/amway-claims