Datu Puti Adobo Challenge sets on June 11

Think: mouthwatering Adobo and an appetite for friendly fun. The Datu Puti Adobo Movement is cooking up an exciting lineup of challenges and events to support its thrust to get Adobo its due accolade. Part of this gastronomic lineup of events is the Adobo Challenge, Datu Puti’s search for the best version of the Adobo among a lineup of budding food entrepreneurs.

The Datu Puti Adobo Movement was initially created to push for Adobo to be our pambansang ulam. It is a movement that celebrates the cultural heritage of the Adobo dish. According to the Datu Puti Adobo Movement, all Filipinos across the regions have their own take on the dish, inspired by how the traditional comfort food is prepared by their families based on the their flavor preferences and their access to local ingredients.

Friendly Competition

The Datu Puti Adobo Challenge represents the next phase in the Datu Puti Adobo Movement. After the warm response to the advocacy in 2015, 2016’s Datu Puti Adobo Challenge is poised to drive more enthusiasm and sustain support for the cult fave dish. More specifically, the Datu Puti Adobo Challenge dares Mercato Centrale’s food vendors to stake their claim for the best Adobo dish in town.

Adobo Movement Food Festival

To qualify, the vendor’s adobo dish must use any type of meat or vegetable, and marinated in or cooked with at least two of the three main Datu Puti products: vinegar, soy sauce, and patis (fish sauce). Accepted entries will be evaluated based on the various criteria, including: creativity of concept, which looks at the story behind the dish as well as originality, branding, and cooking technique; innovation, noting the use of unique special ingredients and Datu Puti products; and Philippine culinary heritage, including how it adopts and represents regional cooking styles.

Celebrating Adobo’s Best

Mercato Centrale’s finest vendors will showcase their Adobo recipes at a gastronomic showdown at the Mercato Central Saturday market in Bonifacio Global City on June 11, the culmination of the Datu Puti Adobo Challenge.

Join the Movement on June 11 and enjoy the taste fest during the Datu Puti Adobo Challenge. Rate sheets will be tallied based on the sampling served to a select pool of judges. Then, at the end of the Datu Puti Adobo Challenge, three winners will be declared, taking into the account the flavor, story, and heart behind their Adobo masterpieces. In addition, a People’s Choice Award will also be given to the crowd favorite, based on the preferences of the foodies on site.

All Adobo winners will be awarded start-up funds in cash, so they can include their winning dishes in their regular Mercato menu for at least 12 nights. The People’s Choice awardee, on the other hand, will receive over P3,000 worth of Datu Puti goods.

Adobo Party

Aside from the Datu Puti Adobo Challenge, the celebrations at Mercato Centrale on June 11 will also feature a celebration of homegrown talent, all in full support of the advocacy behind the Adobo Movement. The party will be hosted by familiar foodie Tonipet Gaba, and the feast will be made even more festive with musical performances by musical idols UpDharma Down and Ebe Dancel.

Drop by Mercato Centrale (along 7th avenue and 25th street, across The Forum and in front of the “Between the Lines” art mural) in BGC Taguig on June 11, Saturday, to witness a showdown and showcase of the best of the best of our homegrown talents onstage and behind kitchen doors.


A Brother business package awaits The Voice of the Philippines’ champion

As the official multi-function printer of The Voice of the Philippines Season 2:

Brother stays at the artists’ side as The Voice of the Philippines nears finale

Brother Philippines, a leading provider of home and business IT peripherals here in the Philippines, remains true to its “At Your Side” mantra as it continues to support The Voice of the Philippines Season 2 all throughout its run.

Brother serves as the tilt’s “Official Multi-function Printer” and sponsor of a Php 1 million business package for this season’s The Voice of the Philippines!

As the official multi-function printer, Brother helps the program in printing and scanning lyric sheets, scripts and program guide, among other printing requirements.


Eyes on the prize

The business package worth Php 1 million from the Brother  International  Philippines Corporation (Brother Philippines) will be on top of the Php 2 million cash prize, a house and lot, a musical instrument package, an Asian tour and shopping spree, a car, and a recording contract that the grand winner will bring home.

The Voice of the Philippines finalists expressed excitement over winning the Brother business package as it will give them an opportunity to  have a business of their own, and subsequently have an additional source of income for their and their family’s needs. A trusted home and business technology innovator, Brother Philippines’ wide array of products help aspiring entrepreneurs establish innovative and lucrative businesses.

For Leah Patricio, the Brother business package will be of big help for her family to have a sustainable livelihood. “It will introduce us to entrepreneurship,  which will provide me with an alternative livelihood outside of my singing,” she said.

Alisah Bonaobra said that her family will definitely benefit from the Brother business package.

Bonaobra said, “Sobrang malaki po ang maitutulong nito sa amin lalo na po ngayon na pahirapan na po ang pagtitinda sa bangketa. Gusto naman po naming maranasan ang magkaroon ng permanenteng negosyo (The Brother business package will be a big help for us, especially now that we are having a hard time selling stuff. It would be good to have a permanent business).”

Farmer-Singer Rence Lee Rapanot said that the computer package is a perfect business for a computer technician like him: “Napakalaking maitutulong sa akin ng Brother business dahil isa din akong computer technician sa ngayon at konektado ito sa printing services (The Brother business will be a big help to me because I am a computer technician, and this is somewhat connected to printing services).

Rapanot also shared that in the computer and printing shop where he works, they have four printers, all of which are Brother, which he finds user-friendly, very easy to use and print very fast.

Jason Dy shared the same excitement.

Dy said, “The Brother business package would definitely help me and my family in the long run and would bring stability into our lives. It’s not only important to win a cash prize but also a great business package that is sustainable and would bring a stable income.”

More than the prizes, the artists will also be bringing home the experience, the training and the friendships they have built with their coaches and fellow participants.

At your side

When asked why they chose the competition as a sponsorship platform, Brother Philippines President Glenn Hocson said that they believe in the Filipino talent and creativity; and that Brother is always at the Filipinos’ side to uplift their abilities. Likewise, the company’s products have been instrumental in bringing out these traits amongst Filipinos.

“Our commonality with The Voice of the Philippines lies in our serving as a platform or a tool for launching the creativity and the artistry of Filipinos. And in the victory of The Voice of the Philippines artists, we want to show that at Brother we will definitely be on their side in every step of the way as they manage their new business,” he said.

UST and Hercor College won the Ajinomoto® Umami Culinary Challenge year 6

The University of Santo Tomas (UST) won the Umami Bowl Award (for the 2nd year) and the Luzon-Visayas-Mindanao Showdown for My Own Umami Creation during the recently concluded Ajinomoto® Umami Culinary Challenge (UCC) 2015.

UST is the back-to-back Umami Bowl Champion and the winner of the National Cooking Showdown for the My Own Umami Creation Luzon-Visayas-Mindanao Showdown.

UST is the back-to-back Umami Bowl Champion and the winner of the National Cooking Showdown for the My Own Umami Creation Luzon-Visayas-Mindanao Showdown.

Sharing the spotlight with UST is Hercor College from Roxas City, who won the Best Filipino Umami Dish Luzon-Visayas-Mindanao Showdown. The event attracted thousands of HRM and Nutrition students in 54 schools from NCR, Ilocos, CALABARZON, Central Luzon and Bicol Regions and regional winners from Visayas and Mindanao.

Roxas City’s Hercor College is the National winner for the Best Filipino Umami Dish Luzon-Visayas-Mindanao Showdown.

Roxas City’s Hercor College is the National winner for the Best Filipino Umami Dish Luzon-Visayas-Mindanao Showdown.

On its 6th year, UCC organizer, Ajinomoto Philippines Corporation (APC), put together the best culinary teams from Luzon-Visayas-Mindanao in one (1) cooking arena to showcase their masterful culinary creations. UCC remains to be the biggest, intercollegiate, multi-category culinary competition that focuses on the delicious potential of umami, the 5th basic taste.

Mr. Taro Fujie, Ajinomoto Philippines Corporation President

Mr. Taro Fujie, Ajinomoto Philippines Corporation President

Mr. Taro Fujie, APC President was present during the awarding ceremony. He happily remarked, “I thank all partner Chefs, Medical and Nutrition experts, who loyally support and give credibility to UCC and to all the students, who poured their hearts to deliver their best dishes. Ajinomoto will continually support Aspiring Filipino Chefs and promote cooking and serving delicious and healthy food.”

Apart from the Luzon-Visayas-Mindanao Cooking Showdown, UCC 2015 features three (3) competition categories: Best Filipino Umami Dish, My Own Umami Creation and My Eat Well, Live Well® Plate. The competing teams were judged based on intensity of their dish’s umami taste, culinary technique and creativity, dish preparation and plate presentation.  One of the major criteria was Eat Well, Live Well.®  Cooking, which referred to culinary nutrition or the integration of culinary skills and nutrition knowledge to create delicious and nourishing umami dish.

Winners received the following prizes: first place winners – gold medals and P10,000, second place winners – silver medals and P8,000 and third place winners – bronze medals P5,000. National Showdown winners received gold medals and P15,000. Major winners also included gifts from UCC 2015 sponsors: La Germania, Solane, Masflex and Fujidenzo.

Umami, the scientifically recognized and proven 5th basic taste alongside sweet, sour, bitter, and salty, was first identified and isolated by Dr. Kikunae Ikeda of Tokyo Imperial University in 1908.


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Ajinomoto Philippines Corporation (APC) is an affiliate of Tokyo-based Ajinomoto Co., Inc. Established in 1958, APC lives by its promise to provide consumers products that will always give the delicious taste to healthy and nutritious meals as embodied in APC’s slogan Ajinomoto® “Eat Well, Live Well.®” APC’s complete line of quality food and seasoning products are produced by international affiliates and local toll manufacturers using Ajinomoto’s license, quality standards and technological expertise. APC’s products include AJINO-MOTO® Umami Seasoning, Ajinomoto® Brand Ginisa Flavor Seasoning Mix, Ajinomoto® Brand Chicken Powder, PORKSAVOR® All-in-One Seasoning Mix, CRISPY FRY® Breading Mix, CRISPY FRY® Seasoned Crumbs, TASTY BOY® All Purpose Breading Mix, AJI-SHIO® Seasoning Mix, Ajinomoto® Brand Sinigang and FRES-C® Concentrated Powdered Drink Mix.

Printers and calendars up for grabs in the Brother 2015 Calendar of Me contest

Kick off 2015 with fantastic prizes and freebies from Brother Philippines! With the Brother 2015 Calendar of Me contest, you can win your very own personalized photo calendar plus a chance to take home a brand new Brother printer!

The Brother 2015 Calendar of Me contest is open to all participants 18 years old and above. All you have to do is send in six high- resolution photos (at least 500kb per photo) to the Calendar of Me 2015 Contest tab on the Brother Philippines Facebook page.

Two hundred (200) lucky participants with the best photos will have their own printed personalized calendars delivered right at their doorsteps. Ten contestants will also win a brand new Brother monochrome laser multi-function printer!

Brother Printer Prize

“Filipinos are well-known for posting selfies and photos of families and friends on their social media sites. This is a great opportunity to have those wonderful digital memories captured on their very own 2015 calendar. Printed on our top-notch Brother A3 InkBenefit printers, the poster-size calendars will even be delivered to their homes,” said Glenn Hocson, Brother Philippines President.

For more information, like the Brother Philippines Facebook page and click on the Calendar of Me 2015 Contest tab or this linkhttps://apps.facebook.com/faims_formb_a/?pid=108646075859184.

Promo runs from Dec 24, 2014 to January 15, 2015. Ten winners of a brand new Brother multi-function printer will be raffled off on January 16, 2015. Per DTI – FTEB SPD Permit No. 9485, Series of 2014.

Mini Cooper Ride for a Weekend through Carmudi PH

Carmudi Philippines, the largest online car buy and sell platform, is giving Filipino car enthusiasts a chance to ride a Mini Cooper for a weekend if they could find the winning car product on their website www.carmudi.com.ph. The second prize winner gets a 7″ Torque Droidz Edge android phone from Lazada.

Entitled “Win a Weekend with Mini Cooper,” the contest  requires participants to log-in to Carmudi’s website and use the site’s advance search filter to find a blue Mini Cooper with a description “Congratulations!” and tweeting “I found the blue MINI! @ CarmudiPH #MINIxCarmudi

The contest winner, which will be determined through a raffle, is free to drive around the Mini Cooper anywhere during the given period. Below is the complete guideline of the contest:  

Contest Guidelines

  1. To join the “Find the Mini Cooper” Contest, log-in to the Carmudi PH website and look for a blue-colored Mini Cooper with a description that says “Congratulations”. Share it on Twitter with the words “I found the blue MINI! @carmudiPH#MINIxCarmudi” together with its attached picture. Multiple tweets are allowed.
  2. For Android users, you can use the Carmudi App by downloading it from the Google Play store. For Apple iOS users don’t fret. You can use the regular site to join the contest.
  3. The Promo runs until August 22, 2014, at exactly 6 p.m. Only the people who have completed the instructions above are qualified for the raffle phase. Carmudi Philippines will list all the tweets related to the contest, starting from the earliest to the latest, before beginning the lottery.
  4. During the raffle, all tweet entries will then be counted and sorted. Each entry will be given a number according to the time they were posted on the internet. A Carmudi representative will then pick a raffle number that will correspond to the winning tweet.
  5. Winners will be contacted directly after the lottery results are confirmed.

Claiming the Prizes

  1. Winners can claim his/ her Gift Certificate from MINI or the 7″ Torque Droidz Edge android phone from Carmudi’s office: 9th Floor Rufino Tower Building, 6784 Ayala Avenue corner V.A. Rufino St., Makati City. 
  1. The GC is valid until December 31, 2014. The winner should inform MINI Global City not later than 3 days prior to the preferred weekend drive to check the availability of the unit. Unit must be picked up Friday afternoon and must be returned by Sunday Evening. 
  1. Kindly call MINI Global City office (02) 856-7555 local 4134 and look for Mae Valdez, Debbie Fuertes, or Via Sanchez to reserve the unit.

Past Winners

Carmudi also gave away a chance to ride a Mini Cooper for a weekend a month ago, during its media app launch at the Big Bad Wolf at Burgos Circle, Makati. It was won by Reggie Ramos, blogger of dronthego.net.