Christmas Bears of Joy

Christmas is the time of the year when everyone gets busy trying to manage all the excitement of shopping for gifts and going to parties.

True to most people’s experience, it is delightful to receive presents from loved ones.  Amidst all the frenzy, there will be many who will seek to share their blessings to other people.

On its fourth consecutive year, SM Supermalls, offers an opportunity to shoppers to give back and make another child happy, through the SM Bears of Joy charity program.

Millions of Filipino customers will once again be given a chance to buy 2 bears for the amount of 200.00, keeping one and donating the other to a less fortunate child.  Each SM Supermall has partnered with an orphanage or charity institutuion, and all the collected bears for donation will be shared at the end of the program.

Even with endless parties and grand celebrations, there is always an opportunity to make a child happy.  Every time you buy an SM Bear of Joy, you touch someone’s hearth with your act of generosity and kindness.

Giving is indeed the true spirit of Christmas.

The Christmas Bears of Joy is a project of SM Cares, a division of SM Foundation and the CSR arm of SM Prime Holdings, Inc.  Visit Bears of Joy booths in participating SM Supermalls for a chance to get your own SM Cares Bears.  The booths will run until January 11, 2005.  to know more about SM Cares, please visit or




Share your thoughts, leave a reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s