Nutrilite celebrates 80th anniversary

DSCF6292In the early 20th century, before people knew what “phytonutrients” were and even before the word “vitamin” was widely used, future Nutrilite founder Carl Rehnborg was in China, already observing the connection between health and a diet rich in fruits and vegetables. He even experimented with his own crude supplements.

Now, 80 years after the Nutrilite brand was founded, it is the number one selling brand of vitamins and dietary supplements in the world.* Nutrilite continues to grow in sales, infrastructure and expertise, remaining at the forefront of researching plant-based nutrients, now commonly known as phytonutrients.

“Carl was truly way ahead of his time. His vision and passion led to such an innovative solution — preserving these phytonutrients so that each one of us can easily fill the nutrition gaps in our diets when we don’t eat enough fruits and vegetables,” said Kanan Banerjee, Amway vice president for global branding in nutrition and wellness. “Life has changed a lot since 1934. Most of us are busier with less time to eat right, making Nutrilite more relevant today than ever before.”

To mark the 80th anniversary of Nutrilite, Amway and the Nutrilite Health Institute are releasing the 2014 Nutrilite Global Phytonutrient Report**, one of the few reports that examines global fruit and vegetable intake and availability, and the potential implications on health.

The Nutrilite Global Phytonutrient Report reveals a gap between the amount of fruits and vegetables recommended by the World Health Organization and what people actually eat. That gap can be caused by busy schedules, limited access to any or a variety of fresh produce, as well as personal taste preferences.

“These results are a big part of helping people understand how they can and should eat in order to fill their nutritional gaps and make an investment each and every day to live healthier lives for the benefit of their families and for themselves. Nutrilite’s philosophy of optimal health embodies healthy balanced nutrition that includes an abundance of plant foods and regular physical activity or exercise as two key foundational components for everyone,” said Dr. Keith Randolph, technology strategist at the Nutrilite Health Institute.

Color Your Story World Tour

 Report highlights are being shared throughout 2014 during the Color Your Story World Tour. The tour features Nutrilite scientists, other experts and Dr. Sam Rehnborg, Carl’s son and the president of the Nutrilite Health Institute.

“Throughout our history, Nutrilite has taken the lead in nutritional sciences and the use of phytonutrients. By staying true to our commitment of combining the best of science with the best of nature, we have become a global health and wellness leader,” said Rehnborg.

New research and development, manufacturing facilities and visitor experience

 Amway and Nutrilite leaders also are unveiling a fully redesigned Center for Optimal Health in Buena Park, California (U.S.), with new facilities for manufacturing, and research and development.

The $42 million renovation and expansion includes an elaborate rooftop display where visitors can learn about Nutrilite farming operations, product offerings and Carl Rehnborg’s journey to starting Nutrilite. The work is being completed in phases with the final dedication on September 17, 2014, as part of the anniversary celebration.


**About The Global Phytonutrient Report

The Global Phytonutrient Report: A Global Snapshot of Fruit and Vegetable Intake, and Implications for Phytonutrient Intakes was developed by Nutrilite using results from an analysis of fruit and vegetable intakes conducted for Nutrilite by Exponent, Inc.**  The analysis of fruit and vegetable intakes was conducted using data from several sources: World Health Organization (WHO)’s World Health Survey (WHS), the Global Environment Monitoring System – Food Contamination Monitoring and Assessment Programme (GEMS/Food) and the Food and Agriculture Organization’s (FAO) Supply Utilization Accounts (SUA) and Food Balance Sheets.

*** All implications and inferences presented in the Global Phytonutrient Report were prepared by Nutrilite and do not necessarily reflect the opinions of Exponent.


About Nutrilite

Celebrating 80 years in 2014, the Nutrilite brand, exclusively by Amway, is the world’s number one selling brand of vitamins and dietary supplements.* Backed by 80 years of science and research, the Nutrilite team has perfected a proprietary “seed to supplement” practice to preserve potency and maximize the consistency, efficacy and safety of its products. NUTRILITE products are developed for personal daily nutrition, heart health, strong bones and weight management. Its top selling products are NUTRILITE Protein Powder, DOUBLE X/TRIPLE X® Vitamin/Mineral/Phytonutrient and Vitamin C. The Nutrilite brand is the only global vitamin and mineral brand to grow, harvest and process plants on its own certified organic farms*, which are located in the United States, Mexico and Brazil. More information is available at

About Amway

Amway is the world’s number one direct selling business, according to the 2013 Direct Selling News Global 100. Founded in 1959 by entrepreneurs Rich DeVos and Jay Van Andel, and based in Ada, Michigan, U.S., Amway offers consumer products and business opportunities that are supported by a global agribusiness, manufacturing and logistics supply chain. More than 900 scientists, engineers and technical professionals work in 75 R&D and quality assurance labs worldwide to support product development and create a culture of scientific excellence. Top-selling brands for Amway are NUTRILITE™ vitamin, mineral and dietary supplements; ARTISTRY™ skincare and color cosmetics; and eSpring™ water treatment systems.

For company news, visit

*Source Euromonitor International Limited.

These quotes can be used in media interviews, social media, websites, presentations, signage or other PR and marketing materials.


Dr. Sam Rehnborg,
President of the Nutrilite Health Institute and son of Nutrilite Founder Carl Rehnborg 

“This year we are proud to say that we are the number one selling brand of vitamin and dietary supplements in the world marketplace. It’s an exciting accomplishment, but really it’s just the beginning. We are going to continue our drive and quest to improve our product line, to expand the knowledge of phytonutrients and stay at the leading edge of this very exciting field of optimal health. We know if we do that we can really be of service to people all over the world.”
“Throughout our history, Nutrilite has taken the lead in nutritional sciences and the use of phytonutrients. By staying true to our commitment of combining the best of science with the best of nature, we have become a global health and wellness leader.”

Kanan Banerjee
Amway vice president for global branding in nutrition and wellness 

“Carl Rehnborg made Nutrilite a pioneer 80 years ago, and we are proud to say we continue his legacy today as the number one selling brand of vitamins and dietary supplements. We are constantly driving cutting edge scientific discovery to unlock the power of phytonutrients to help people live healthier lives.”

Dr. Keith Randolph,
Nutrition innovation strategist at the Nutrilite Health Institute for Amway 

“There are a lot of reasons why individuals around the world fail to eat either the right amount or the variety of fruits and vegetables that is recommended by the World Health Organization. Some of these are within our control and some are not. Education is a big part of helping people understand how they can and should eat in order to promote their own health and fill that gap.”

“Phytonutrients are dietary compounds that are unique to plant foods and are not proteins, carbohydrates or fats. In our bodies, like in plants, they help defend us against the wear and tear of daily life.”

“Not only are individuals consuming lower amounts of fruits and vegetables, but they are consuming a low variety. Nutrilite products can help increase the quantity of phytonutrients in your diet, but they can also increase the variety of phytonutrients.”

Dr. Ken Kornman,
Chief scientific officer and CEO of Interleuken Genetics Member of the Nutrilite Scientific Advisory Board for Amway 

Kornman said the Nutrilite story is even more remarkable than people realize.
“This is a company that was founded on an incredibly insightful observation 80 years ago by Carl Rehnborg, which was the importance of plant-based nutrients for human life and human wellness.”

“It started with this great scientific concept, and now they have implemented new science and new technology to reinforce the delivery of that concept to the users of Nutrilite products for all of these 80 years.”

Dr. Artemis Simopoulos,
President of the Center for Genetics Nutrition and Health Member of the Nutrilite Scientific Advisory Board for Amway

“(Carl Rehnborg) was a pioneer in the whole area of research on phytonutrients. And I think he defined the field, which is not the usual thing for a nonscientist to do. I really think Nutrilite has a fantastic history.”
“Every time I think of Nutrilite, I wish I had met Carl Rehnborg because he had enormous powers of observation. In addition to the vitamins and minerals that plants in general had, Carl observed other substances. And these other substances were things that people had not paid much attention to. Of course, today we refer to them as phytonutrients, which are nutrients in plants, and this is now a major area of research as well as knowledge and application. The whole issue of supplementation is here to stay, therefore it becomes very important that supplements are scientifically produced and that they are continuously tested. Because Nutrilite does all of this, I feel that what Nutrilite does and what I do, is very much one in the same.”

Dr. Tom Slaga,
Professor of pharmacology at the University of Texas Health Science Center
Member of the Nutrilite Scientific Advisory Board for Amway 

“The best effect you get from supplementation is when it supplements a good diet. So, optimal health, which is what Nutrilite really pushes, is a healthy diet and the supplementation to boost that, to optimize it.”

Dr. Richard Johnson,
Professor of medicine at the University of Colorado in Denver
Member of the Nutrilite Scientific Advisory Board for Amway

“Nutrilite is a very unique company in our industry, because it’s one of the few companies that is actually trying to understand the science behind phytonutrients and nutriceuticals. They have a huge scientific operation in which they are actively testing compounds. They want to have scientific evidence that the nutriceuticals are working. That separates them from many, many companies that just label a bottle and say the product may be useful. Amway and Nutrilite are trying to put the science behind nutriceuticals.”

Dr. Hoyoku Nishino,
Professor Emeritus at Kyoto Prefectural University of Medicine in Kyoto, Japan
Visiting professor at Ritsumeikan University in Kyoto, Japan
Member of the Nutrilite Scientific Advisory Board for Amway

“I have been interacting with Nutrilite for a very long time. Nutrilite has held science in high regard from the first moment and has always been willing to provide the highest quality possible. I think it is remarkable that it has kept these policies throughout the years.  And when it comes to working in partnership, it feels good to work with such a partner.  Nutrilite is about to hit the eighty year milestone, and in its history, Nutrilite has been a leader in the field of supplements as a pioneer. Now that Nutrilite products are widely offered throughout the world, I hope it (continues) to lead the industry. I strongly believe that this company is more than capable of doing that.”

Dr. Young-Joon Surh,
Professor at the Department of Molecular Medicine and Biopharmaceutical Sciences in Seoul National University, Seoul, South Korea
Member of the Nutrilite Scientific Advisory Board for Amway

“I hope that Nutrilite will celebrate not only 80 years, but also 100, even 120 (years), and that the science from the Nutrilite Health Institute develops in parallel with the longevity and history of Nutrilite. Congratulations on this 80 year anniversary.”

Dr. Vasily Isakov,

Chief of the department of GI and liver disease at the Institute of Nutrition at the Russian Academy of Medical Sciences
Member of the Nutrilite Scientific Advisory Board for Amway 
“The only way to guarantee phytonutrients is to consume food supplements, in which the concentration of phytonutrients are confirmed and tested and guaranteed. Nutrilite has a very high reputation among Russian consumers. For myself, I’m not interested only in the quality of products. Nutrilite has a lot of educational programs. For me, it’s very important that the company not only promote their products, but try to bring people the knowledge of how to achieve optimal health. Not only by using food supplements, but also changing their lifestyle, changing their physical activity and changing their nutritional habits.”

Dr. Junshi Chen,

Senior Nutrition Research Professor at the Institute of Nutrition and Food Safety of the Chinese Center for Disease Control and Preventions Member of the Nutrilite Scientific Advisory Board for Amway 
“In the supplement industry, the quality of products vary. Nutrilite has taken on the effort to control the quality. Quality is key. In terms of research, significant development, outstanding results from Nutrilite have been achieved in recent years. That’s the key to long term success.” 




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